Great Wall Motor will use Baidu's Ernie 3.5 foundational language model which rivals OpenAI's ChatGPT4.
Baidu is betting big on AI, primarily focused on developing its language model Ernie. An announcement in May said it'sBaidu revealed last month that their Ernie 3.5 beta had achieved significant progress, outperforming ChatGPT in total ability ratings and outperforming GPT-4 in specific Chinese language skills.
Using the latest iteration of the Ernie model, GWM and Baidu have been cooperating to research applications of its latest language model in intelligent in-car interactions. They have already proven many novel features to implement in mass-produced vehicle models. Baidu Apollo, China's search giant's autonomous driving solutions platform, presented different intelligent driving technologies created on ERNIE for in-car scenarios, including journey planning, in-car entertainment, knowledge Q&A, and AI sketching, during the Shanghai Auto Show in April 2023. services such as journey planning and in-car entertainment.
Chinese manufacturers like Lynk and Smart have also announced intentions to create vehicles equipped with Ernie Bot technology and its own electric vehicle subsidiary Jidu Auto, which will begin production in late 2023. Uber also recently stated that it was working on aGMW, the largest SUV maker in China, did not specify which models will be the first to include built-in Ernie Bot, China's response to OpenAI's ChatGPT, a huge language model.
Baidu is also actively looking at possibilities to integrate Ernie Bot into other businesses, such as its cloud services, and it's sure to heat the competition and take the fight to its Western rivals like OpenAI, Google, Microsoft, and Apple.
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