China’s state online paper wants more human censors to find identify ‘vulgar’ content
Beijing — People.cn, the online unit of China’s influential People’s Daily, is boosting its numbers of human internet censors backed by artificial intelligence to help firms vet content on apps and adverts, capitalising on its unmatched Communist Party lineage.
"The biggest advantage of People.cn is its precise grasp of policy trends," said An Fushuang, an independent analyst based in Shenzhen. People.cn has clinched deals with tech firms including leading news aggregator Jinri Toutiao to identify and delete material that does not meet government guidelines.
Revenue from its censoring business is forecast to have jumped 166% in 2018, the company said in a filing to the Shanghai Stock Exchange. People.cn declined to comment when asked by Reuters about its expansion plans and expected earnings, due out in mid-April.Types of content vetted by People.cn include images, texts, music, video, apps, games, advertisements and animations, according to the company.
Content that AI has trouble recognising and information in"grey areas" such as metaphors and subtle references is left to human analysts.
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