China's smartphone market, the world's largest, experienced a modest growth in 2024, despite a fluctuating year. Huawei emerged as a leader with strong growth, while Apple and Oppo faced challenges. The market outlook for 2025 remains uncertain.
China's smartphone market , the world's largest, experienced a modest growth in 2024, navigating a year characterized by fluctuations. While sales began and ended on a subdued note, a notable surge in demand emerged between week 5 and week 36, surpassing 2023 levels. This upward trend wasn't uniformly distributed across all brands.
Huawei emerged as a dominant force, recording a remarkable 36% growth, primarily attributed to the success of its high-end Mate series, driven by its proprietary Kirin chips. Redmi also demonstrated the power of competitive pricing, contributing significantly to Xiaomi's overall success. Vivo followed suit, achieving a 6% increase, solidifying its position in both the mid-range and premium segments, thanks to the well-received X200 series.Conversely, other brands faced challenges. Apple encountered a 13% decline in sales as Huawei's premium offerings captivated consumer attention and the desire for upgrades waned. Oppo also suffered a 9% drop, grappling with intensifying competition. Even Honor, despite expanding its product portfolio, experienced a modest decline. Looking ahead, the launch of new models, including foldable smartphones, might inject much-needed momentum into the market in 2025. However, persistent financial pressures and looming economic uncertainties cast a shadow on the long-term outlook. Huawei, Xiaomi, and Vivo face the task of sustaining their recent growth, while Apple and Oppo must strategize to regain their footing
SMARTPHONE MARKET CHINA HUAWEI APPLE VIVO XIAOMI OPPO 2024 SALES ECONOMIC OUTLOOK
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