Chinese streaming giant iQIYI is to boost its Southeast Asia operation with the appointment of three new country managers. Two hail from Iflix, the regional streamer now being acquired by Tencent V…
operation with the appointment of three new country managers. Two hail from Iflix, the regional streamer now being acquired by Tencent Video.
The Chinese streaming giant launched the international version of its app in 2019 and subsequently strengthened its overseas expansion through a strategic partnership with Malaysia’s Astro. But Yang Xianghua, president of membership and the overseas business group at iQIYI, admitted that cultural barriers have been an obstacle to the Chinese platform’s expansion.
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