From pet food to liquor and lighting fixtures, global investing company KKR is putting their money behind a suite of consumer-driven sectors in China.
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From pet food to liquor and lighting fixtures, global investing firm KKR is putting its money behind a suite of consumer-driven sectors in China, departing from a singular focus on technology. "We have around $6 billion invested in China. And our core focus has really been around the sweet spot of what we think the market opportunity is — domestic consumption," KKR's co-CEO Joseph Bae told CNBC's "Squawk Box Asia."
The company is intending to capitalize and cater to the growing middle class of 400 million people in China as they pursue higher quality food and services. KKR also has an active presence in different parts of China, with offices in capital Beijing, Shanghai and Hong Kong. "We've invested in companies like the largest pet food company in China, the largest lighting fixtures company in China, retail pharmacy chains in China, domestic liquor and alcohol brands in China... All consumer driven," Bae elaborated.
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