Casino operators in Macau, the Chinese territory that’s the epicenter of global gaming, deploy hidden cameras, facial recognition tech and digitally-enabled poker chips to track who is likely to lose the most money.
The fountain of the Wynn Macau casino in Macau, the Chinese territory that’s at the center of global gaming. Some of the world’s biggest casino operators in Macau, the Chinese territory that’s the epicenter of global gaming, are starting to deploy hidden cameras, facial recognition technology, digitally enabled poker chips and baccarat tables to track which of their millions of customers are likely to lose the most money.
“Those who can afford to lose, those who play even more when losing money, we can for sure offer them a free meal,” said Andrew Lo, executive director of Macau junket operator Suncity Group Holdings Ltd. Suncity will use technology developed by Las Vegas-based Walker Digital Table Systems — which can invisibly track chips, wagers and game outcomes — at the casino it is building in Hoi An, Vietnam.
Suncity said it is planning to deploy a system in which radio-frequency identification technology, which attaches tags to objects, is installed on chips and tables, storing data on players. Sands China, the Macau arm of the world’s largest casino company, recently received approval from the territory’s gaming regulator to deploy the technologies, the people said. Dallmeier Electronic worked with casinos to redesign cameras so they could be embedded into columns and not be visible to customers, said EP Smit, senior enterprise solutions manager for the Regensburg, Germany-based company.
In a recent product demonstration at a Macau industry conference by Walker Digital, its vice president of Asia operations, John Orth, assured a potential buyer: “Your customers don’t even realize they are being tracked.”
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