China's auto show highlights electric ambitions.
FILE - In this April 25, 2018, file photo, a visitor takes a closer look at the Sylphy Zero Emission during the start of the Auto China 2018 in Beijing, China. The 2019 Shanghai auto show highlights the global industry's race to transform electric cars into a profitable product Chinese drivers want to buy as Beijing winds down multibillion-dollar subsidies that made this country the biggest market for the technology.
General Motors, Volkswagen, Nissan and other global majors are developing models to suit Chinese tastes. They have money and technology, but local rivals have experience: brands including BYD Auto and BAIC Group have been selling low-priced electrics for a decade. "The cars will offer roominess, space, fast charging," Diess said during a January visit to Beijing. "They will look exciting."
Nissan Motor Co. and its Chinese partner will display the Sylphy Zero Emission, an all-electric model designed for China that went on sale in August. BYD Auto will display an all-electric sedan with an advertised range of 400 kilometers on one charge. Meanwhile, automakers are struggling to revive sales of traditional SUVS, minivans and sedans that fell last year for the first time in three decades.
China's biggest SUV brand, Great Wall Motors, has responded to the sale quotas by launching an electric brand, Ola. Its R1 compact, while looks like a toy beside Great Wall's hulking SUVs, went on sale in December priced as low as 59,800 yuan after the subsidy.
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