China now runs five of the six media outlets with the biggest Facebook followings
’s approach to Facebook is, ahem, two-faced. At home, to stop citizens sharing messages it cannot read, it blocks the site. Clever users can defy the ban, but only 3m do. It is easier to use WeChat or Weibo, local rivals that the state watches closely.
This has given China a loud bullhorn. In 2018 its news pages yielded 370m likes, shares and comments. Russian trolls produced a mere 40m annual Facebook engagements when targeting American elections, according to the Oxford Internet Institute. Among the Chinese pages’ most popular posts are Orwellian titles such as “China human rights report notes violations inHow has such dross gained so many fans? Perhaps because China has opened news bureaus in many poor countries, where most of them live.
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