It's rare for a Chinese firm to buy a Super Bowl ad spot, which costs millions of dollars, but Temu already ran its first Super Bowl commercial last year.
Temu, the e-commerce app run by Chinese company PDD Holdings, plans to run a Super Bowl ad on Sunday, a spokesperson told CNBC, as it looks to continue growing rapidly in the United States.
On the day of the Super Bowl, Temu plans to do an additional $10 million in giveaways, the spokesperson said., plans to run a Super Bowl ad on Sunday, a spokesperson told CNBC, as it looks to continue growing rapidly in the United States.. But this will be Temu's second ad at the football event — it ran its first commercial last year, underscoring how aggressively its parent company PDD is trying to crack the U.S. market.
"The prices blow my mind. I feel so rich. I feel like a billionaire. I'm shopping like a billionaire," goes the ad's jingle.
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