Just after China’s long National Day holiday on Oct. 10, Chinese social media was plastered in red-and-gold memes and posts celebrating the annual box office to date hitting the $6.26 billion (RMB4…
’s long National Day holiday on Oct. 10, Chinese social media was plastered in red-and-gold memes and posts celebrating the annual box office to date hitting the $6.26 billion mark. The tone was jubilant, celebrating the market’s triumph over the pandemic on the back of patriotic hit “The Battle at Lake Changjin.”
But due to politics, the pandemic and a freeze on Hollywood films, box office figures have ping-ponged between extreme holiday highs and everyday lows in a year plagued by unprecedented levels of release schedule chaos and uncertainty. Cases in just a single city have sparked cinema shutdowns across the entire provinces and regions of Xinjiang, Heilongjiang, Hebei and Gansu, with theaters consistently among the first businesses to close and the last to re-open.
When others followed suit, a major void was left in the late summer line-up that further depressed national box office totals — unexpectedly benefiting the Donnie Yen actioner “Raging Fire” and Ryan Reynolds-starring “Free Guy,” the only two films with legs released during that time. Officials have repeatedly pushed pause on imported revenue-share films since July, when they cleared the docket of foreign films to make way for propaganda movies feting the 100th anniversary of the ruling Communist Party.
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