The researchers studied chimpanzees interacting with touch screens, observing how their performance changed based on the number of human observers.
The authors highlight that the desire for social approval and the influence of reputation might have deeper evolutionary roots than previously thought.
Researchers from Japan’s Kyoto University have discovered that chimpanzees — humans’ closest living relatives — also exhibit this behavior. “What was most surprising was that the chimps were actually affected by human audience members, who are not even of the same species.
“Chimpanzees need to pay attention to who is watching them to navigate their own complex social lives. For example, if they know a higher-ranking individual is nearby they may need to be careful about taking any food in their presence. These mechanisms could also be related to how chimpanzees are affected by audience members, and human audience members,” Lin toldInterestingly, these chimpanzees are accustomed to participating in touchscreen experiments as a way to receive food rewards.
Audience Effect Chimpanzee Computer
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