White Castle is the latest restaurant to join the value meal wars between fast food restaurants and fast casual spots like Chili's.
NEW YORK — Americans aren’t getting their Big Mac fix at McDonald’s anymore. They’re going to Chili’s instead.
People are also reading… Chili’s launched a cheeky new advertising campaign in April for a $10.99 meal deal that included its new Big Mac challenger called the Big Smasher, which it described as having “twice the beef of a Big Mac and flavors fast food lovers will recognize.” Hochman said on the analyst call that the deal has “been successful in driving traffic and tapping into the cultural conversation about fast food prices” and that the promotion will continue for the rest of the year.
Food & Cooking New McDonald's meals featuring nostalgic collectible cups are here The overlap offers “a new opportunity,” said Peyton. Lunch at McDonald’s now costs about the same as lunch at Applebee’s, where you can sit at a table and have your meal delivered by a server. Pointing that out is a new way to bid for customers.
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