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, Chili's is outperforming many of its rivals with strong sales and guest traffic. According to the company, a recently launched burger is a big reason behind its recent success.
. Touted as having"twice the beef" of a McDonald's Big Mac, the burger features diced red onions, lettuce, pickles, Thousand Island dressing, American cheese, and a nearly half-pound, hand-smashed burger patty.Chili's has been offering the burger on its 3 For Me value menu, which allows customers to enjoy a bottomless non-alcoholic beverage, bottomless chips and salsa , and a main course for a starting price of just $10.99.
These traffic gains are especially notable given that many of the guests were first-time Chili's customers, according to Hochman. Moving forward,"we'll continue to drive the Big Smasher, as it's been successful in driving traffic and tapping into the cultural conversation about fast food prices," he added.Nashville Hot Mozz appetizer, featuring its classic Fried Mozzarella bathed in Nashville Hot Sauce. This is technically a secret menu item, though, so interested customers will need to ask for it by name.
The chain also introduced a new Crispy Chicken Sandwich alongside the Big Smasher in April. It features hand-breaded crispy chicken, mayo, and pickles on a brioche bun.Zoe Strozewski is a News Writer for Eat This, Not That! A Chicago native who now lives in New Jersey, she graduated from Kean University in 2020 with a bachelor’s degree in journalism.
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