Chilean defender Gonzalo Jara, widely remembered for sticking his finger up Uruguay's Edinson Cavani's backside at the 2015 Copa America, has become the face of a campaign to promote prostate testing for cancer prevention in his country.
Images of the centre-back went viral eight years ago as he grabbed Cavani's backside and stuck his finger up it during the Copa America's quarter-final clash between Chile and Uruguay.
His unforgettable action is now being used as part of TNT Sports Chile's "Get your prostate checked, champion" campaign to raise awareness among spectators of next month's derby between Universidad de Chile and Colo Colo. "I've been dodging the finger issue for eight years, but now that the Superclasico is coming up, the time has come," says Jara in a promotional video of the campaign announcing Sept. 3 as the National Prostatic Testing Day.
"With that in mind, and to take care of an important member of this great football family, we take advantage of this Superclasico to make a call for prevention and self-care of prostate cancer."
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