Milan-based children’s wear e-tailer Ginnibò is expanding its offering by introducing its own product line.
“Everybody talks about being sustainable and we thought that the first step to develop a more conscious approach to business would have been to limit overproduction,” Camerana said. “We found an incredible partner that gives us the chance to produce only those items that have already been ordered by our customers, enabling them at the same to personalize their products, choosing colors and details.
As Spadacini highlighted, this system allows them to develop Ginnibò house products in a way that they feel extremely modern and versatile. “We already have the seasonal stock of the items we buy from the brands we collaborate with,” she said. “We didn’t want to replicate that business model. This on-demand service enables us to guarantee high personalization standards, focusing on quality and creativity, rather than on volumes.
Just in time for the holiday season, Ginnibò is inaugurating a physical temporary store in Milan that will be open Nov. 15 to 28 on central Corso Garibaldi.
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