Donald Glover began 'This is America' as a joke, intending to diss Drake, before deciding he should take it a little more seriously.
“I had that idea three years before,” Glover said of the record, which was released in 2018. “The idea for the song started as a joke, to be completely honest. ‘This is America,’ that was all we had – that line. And it started as a Drake diss, to be honest, as like a funny way of doing it. But then I was like, this shit sounds kind of hard, though.”
The track’s true evolution came by way of Glover’s collaborative work with filmmaker Hiro Murai, who directed the music video that has garnered over 870 million views since its release. “We studied [Michael Jackson’s] ‘Thriller’ for a long time,” he added. “I was like, how do you make people care anything anymore? There’s just so much shit. Well, you have to have a moment in real-time, which was
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