Campaigners have been calling for action on pollution in the River Wye in Herefordshire.
Chicken producer Avara has pledged that its supply chain will not contribute to excess phosphate in the River Wye by 2025.
Two million chickens are processed at its factory in Hereford every week and it is the county's largest employer. The US-owned firm say 160,000 tonnes of manure is produced annually by their 120 supply farms in the catchment area.Up to 600 tonnes will be processed per week, the firm says in a new action plan,A sculpture of the Virgin Mary was guided down the river last summer to raise awareness about pollutionand in September it admitted for the first time that the manure is causing harm to waterways - and pollution was being caused by the "spreading of manure from intensive poultry units".
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