If your holiday wish list includes a Chick-fil-A sauce-themed blanket or a chicken nugget pillow, look no further.
The chicken chain has launched its first-ever online store, and it's filled with quirky merchandise that pays homage to cult-favorite items. Highlights include an "I Heart Waffle Fries" hoodie, a "Chicken for Breakfast" hat and a clutch in the shape of Chick-fil-A sandwich packaging.
It's just one way fast-food chains have recently been expanding their product range beyond food as a way to create buzz and excite fans. McDonald's has had runaway success with its recent Cactus Plant Flea Market toys and sweaters that are listed for hundreds and even thousands of dollars above retail price on secondary websites. In an October earnings call, McDonald's CEO Chris Kempczinski said "50% of our supply of collectibles was sold in the first four days." The chain plans to sell even more merchandise, such as Chicken McNugget stockings, next month for its new holiday promotion.
It's not just branded hoodies that diners are snapping up: Dunkin, for example, collaborated with TikTok-favorite beauty brand e.l.f Cosmetics to launch a limited-edition makeup collection inspired by Dunkin's coffees and donuts.
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