Samuel Adams named a Chicago-based brewery, founded by three childhood friends, the winner of the 12th annual Brewer Experienceship craft brewers competition.
"Black brands usually have a hard time getting exposure due to a lack of capital and networks," Bloomfield told FOX Business.
[Left to right] Zack Day, Rich Bloomfield, Greg Williams, co-founders of Chicago's Funkytown Brewery. Small brands in the craft beer industry also "have a hard time getting exposure due to the high operations and equipment costs which doesn’t leave many funds to execute their marketing plan," Bloomfield added.
Those are two realities Bloomfield, Day and Williams are all too familiar with. The win, however, changes things by effectively boosting the brand's exposure within the"Winning the Samuel Adams Brewing & Business Experienceship generates awareness with retailers who may have not heard of Funkytown through their regular channels of influence," Bloomfield said. Next, Funkytown Brewery will join Samuel Adams in Denver for the Great American Beer Festival.
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