Victor Zhang lays out his battle plan as Chery launches its Jaecoo and Omoda brands in the UK
Chery has bold targets for the UK as it launches two brands: Omoda in the volume segment and the more premium Jaecoo. The Chinese company has its work cut out. Chery may be a successful exporter globally, but here it has to start from scratch, despite a strong UK connection via its joint venture with JLR in China. Autocar Business spoke to country director Victor Zhang at the Goodwood Festival of Speed about his ambitious plans for the company here.
We partner with all types of dealer groups, all sizes." Do they have to have a stand-alone showroom? "We have a 60% stand-alone showrooms and the rest are shared showrooms. But shared means we still have physical partition with our own entrance; it’s not like a supermarket." Are you expanding in Europe as well? "We launched in Spain earlier this year. We just launched in Italy. We launched in Poland and now the UK.
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