Chery announced on Monday its new flagship Omoda brand will soon be launched in the South African market.
Similar to what Lexus is to Toyota or Infiniti to Nissan, the Omoda portfolio of vehicles promises to offer increased levels of luxury as well as a more premium look and finish than what you might expect of regular Chery products. “Omoda is a new, modern and luxurious vehicle brand that showcases what can be done when a brand is not hindered by legacy technology or design,” said executive deputy GM of Chery South Africa Tony Liu.
“Every aspect of this range of products, from vehicle design, performance, technology and driving pleasure, has been designed from a clean slate and will surprise and delight South African motorists.” Scheduled to go on sale at 30 select dealers from mid-April, the Omoda C5 promises to shake-up the crossover SUV market with its ultra-modern styling that incorporates a bold diamond matrix grille, a rounded glasshouse with imperceptible edges and lines, a wedge-shaped roofline that flows from the bonnet to the pinched rear quarter and the use of thin, arrow-shaped head and tail lamps with next-generation smart LED illumination.
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