She's bringing Boho chic back, and V could not be any happier
She’s bringing Boho chic back, and V could not be any happierChemena Kamali’s return to French fashion house Chloé in September as the newly appointed Creative Director was a twist of fate, as the designer had spent 20 years dedicating herself to the label. Now, her long-awaited debut arrives in a revived epoch, emphasizing the spirit of women and contemporarily evoking the vision of founder Gaby Aghion.
With 1970s inspiration at the fore, the collection oozes freedom and intuition, highlighting natural beauty and above all, a forceful feminine energy. “Chloé is about a feeling. I want to bring back the feeling I had when I first stepped through the doors here 20 years ago and fell in love with the Chloé woman’s spirit. I want to feel her presence again; her beat, her natural beauty, her sense of freedom and undone-ness. The glow, the radiance, and the energy of that girl. She is real.
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