It's a tough time for small brands, but Mak has a reason to be optimistic.
Author:Dhani MauUpdated:Apr 1, 2020Original:Apr 1, 2020With the pandemic already sending the fashion industry into something of a tailspin, it's a strange time to cover up-and-coming fashion brands. But I'd been wanting to write something about Chelsea Mak since the end of last year, when I never expected a global health crisis would be relevant to the story.
Mak has been thoughtful about creating community around her brand from the beginning. And that could be what keeps her afloat moving forward. Her plan was simply to shop the line to Highland Park boutique Nonna — her favorite store — or otherwise just have a party and sell it to her friends. She succeeded on both fronts, and made a more "fleshed-out" second collection that she promoted with another party, at her Silverlake home. She hired a band to perform , dressing all the members in her designs.
Another key look is an easy-to-wear minimalist suit featuring a relaxed blazer and high-waisted trouser set that Mak hopes will one day become a vintage score: "I really want to create a brand where 20 years from now, some young girl is like, 'Oh my god, I have this Chelsea Mak suit and I'm gonna wear it to death.'"
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