Supermarket giant Shoprite has buffered costs related to Covid-19 and civil unrest with innovation in digital and customer rewards programmes.
Its LiquorShop sales growth of 4.4% for the year was a result of the impact of Covid-19 lockdown regulations which impacted trade, both throughout the 2021 year and during the second half base in 2020. It required the complete closure of the liquor business for 144 days during the reporting period.
The Sixty60 service has been rolled out to 233 stores, an increase of 146 stores since the previous financial year. The team has become increasingly collaborative and innovative. This way of working influences our daily decisions across the business.“There is no doubt the digitally led future being ushered in for many as a result of the Covid-19 crisis is already a day-to-day reality for Shoprite,” Engelbrecht said.
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