Cheek Implants are a Form of Power Dressing at Balenciaga

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Cheek Implants are a Form of Power Dressing at Balenciaga
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Models wore extreme facial prosthetics at the Balenciaga show

Photo: Estrop/Getty Images At Balenciaga’s S/S 2020 runway show at Paris Fashion Week on Sunday, power dressing was the theme of the day. As WWD reports, the show’s notes described the collection as a reimagined dressing for a working person’s lifestyle: “power dressing, no matter what one does as a job.

But there was one detail, not seen in the clothes, that was hard to overlook. The exaggerated elements of the pieces had also extended to the beauty component: Models sported prosthetic facial makeup that resembled extreme cheek implants and enlarged lips, while others had more hollowed-out cheeks. Photo: Victor VIRGILE/Gamma-Rapho via Getty Images Photo: Estrop/Getty Images Whether or not the prosthetics could be a comment on the continuously rising popularity of modern cosmetic treatments, or a nod to the belief in some cultures that prominent cheekbones are a sign of power and authority, or even an homage to Angelina Jolie in Maleficent, is anyone’s guess.

Balenciaga’s creative director, Demna Gvasalia, told WWD that the collection was about dressing in a uniform. “It’s like fashion as uniform to me,” he said. “Like, I try to imagine and to kind of create this aesthetic uniform.”

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