Checkers has gone international... DarrenKeriSkyOnECR Checkers
, who is the chief marketing officer for Checkers, the retailer wanted to remind expats that South Africa is still a great place to live.In a statement, Checkers is delighted that the South African ad can be shown overseas for all to see.
"The advert shows exactly how much cheaper it would be to buy products like Moët & Chandon, Coca-Cola, matured rump steak and laundry capsules at Checkers vs stores such as Coles, Aldi, and Woolworths in Australia," says Middleton., the rationale behind the advert being placed overseas is to communicate that the store doesn't just sell groceries, but they also provide a better lifestyle.
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