Analysts are noting a big shift in how South Africans are shopping.
South Africa is seeing a big shift in shopper loyalty, says Amelia Beattie, the chief executive of Libert Two Degrees , with Woolworths shoppers now happy to do some of their shopping at Shoprite-owned Checkers as it gains prominence in more affluent markets.
South Africans who used to strictly shop at one particular store, such as Woolworths, are now shifting to other incorporating other stores, such as Checkers, for certain goods. While the trend has something to do with shoppers having more options in the same market, the current economic conditions in South Africa are also a big factor.
Retail analysts and behavioural economists now point to inflation as a significant cause for people starting to trade up or down in their grocery shopping.
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