The pandemic — and a need to be outside — have spurred sales of canned wines.
Styne is the co-owner and wine director of the Lucques Group of restaurants and is the wine director of Hollywood Bowl Food & Wine., its bottled sparkling wine named for Francis’ daughter, director Sofia Coppola. The diminutive, shiny rose-pink 187-milliliter cans, each with an attached mini straw, were packaged in eye-catching rosé-pink octagonal four-packs. They sold out immediately. Sofia Brut Rosé in mini-cans followed in 2018 and Sofia Rosé in 2019.
Graham Veysey and Fisk Biggar founded the first U.S. all-canned wine company in their hometown of Cleveland in 2015. “I was in a neighborhood bar and realized everyone was drinking craft beer in cans, but there was no wine in cans,” said Biggar. “I Googled ‘wine in a can’ and the only result was Sofia. To me the pretty pink mini-cans and little straws said, ‘girls’ night out.
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