The impact of ChatGPT technology is not just about creating instant content. It’s about data visibility.
The fact is, most marketers are not data-driven and the underlying problem is that they were never trained in advanced analytics in the first place. They don’t know which metrics to look at and building performance data reports usually requires them to have the luxury of a data analyst on hand.
Many AI experts–including the makers of ChatGPT, cited in that same article–believe that AI is a tool that will improve existing jobs. In other words, job descriptions will definitely change, but there will always be jobs for humans. Workers that once focused on manual tasks will transition into jobs that require more deep critical thinking and empathy.
This shift in employee focus makes data visibility and data literacy all the more important for the future of marketing and marketers themselves. By eliminating the friction of building reports, marketers can focus on making personalized digital experiences, strategizing campaigns, executing on creative, and creating connections with customers–the skills that only a human marketer can master.
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