Within just a few days a tweet appearing to show a ChatGPT-generated joke about a Hindu deity has spun into a full-blooded conspiracy theory.
Encouraged by the government’s stance, right-wing commentators are quick to portray India’s Hindu majority as under constant threat and discrimination.
So far, there have been no official calls to ban ChatGPT, and the government hasn’t weighed in on the controversy, but companies that get caught up in these political firestorms face fallout, which is making some potential users nervous. In 2016, ecommerce company Myntra was attacked for trivializing Hindu culture after a meme that combinedwith the company’s brand circulated on social media. Both the meme and the controversy were revived in 2021. The company maintained it had nothing to do with the image, but #BoycottMyntra and #UninstallMyntra trended nonetheless.
However, some in the tech sector say the controversy over ChatGPT has given them pause. Speaking on condition of anonymity, a manager at edtech platform PhysicsWallah, which has a market valuation of over a billion dollars, said the company is likely to steer clear of ChatGPT, at least until the storm blows over. “We would ideally stay away,” they said. “But if the business potential is high, we would wait out for the controversy to die and then deploy it.
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