ChatGPT and Generative AI in Content Marketing: Reality, Hype, What's Next, and How to Prepare
AI tools like ChatGPT and DALL-E2 can provide marketers with creative ideas, save them time, and even generate imagery and video for content. But they also present risks such as inaccuracies, copyright infringement, and plagiarism. Although risks are present, generative AI is on par to change content marketing forever. The areas where it has the largest impact are ideation, saving time, and generating content. In a recent 2022 Aira survey of marketers worldwide 58.
Despite the excitement around generative AI, only 13% of marketers in the Aira survey think AI content is already indistinguishable from human content. As a result, it is unlikely that generative AI will be able to fully replace content marketers especially when it comes to creating content that is original, brand-specific, authoritative, and ready to publish.
In order to fully capitalize on use of ChatGPT and AI tools for content creation, we recommend crafting a content strategy, leveraging the right resources, testing for performance, doing your research, and adding in the human element whenever possible. Want to learn more about ChatGPT and Generative AI in Content Marketing?Sign up for notifications from Insider! Stay up to date with what you want to know.Get a daily newsletter packed with stats about trends affecting your industry.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
ChatGPT and Generative AI in Payments: How to PrepareInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »
How generative A.I. and ChatGPT will influence jobs at all professional levelsFrom the C-suite to middle management and the call center, no professional function is safe from AI's influence.
Read more »
ChatGPT and Generative AI: Guide to the Most Talked-About TechnologyInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »
ChatGPT and Generative AI in Financial Services: How to PrepareInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »
ChatGPT and Generative AI in Payments: How to PrepareInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »
Even ChatGPT’s CEO Is Worried About ChatGPTOpenAI CEO Sam Altman—the man behind ChatGPT—issued a stark warning to the Senate Judiciary Committee: Artificial Intelligence can be dangerous. “If this technology goes wrong, it can go quite wrong, and we want to be vocal about that.”
Read more »