Charter Communications is rolling out new pricing and commitments of reliability as it contends with industry shifts in broadband, TV and mobile businesses.
Cable giant Charter Communications, under the brand Spectrum, is unveiling new pricing and customer service changes meant to prove its commitment to reliability.
Charter — which provides broadband, cable TV and mobile services and is known to customers under the name of Spectrum — said it is also trying to make the company more approachable and remove the longtime negative connotations around cable companies by announcing Spectrum's new "first-of-its-kind customer commitment," branded as "Life Unlimited."
Spectrum said it will charge as low as $30 a month for its 500Mbps internet plan, or $40 a month for 1GB service, when either are bundled with two mobile lines or cable TV. The company is also increasing the baseline internet speed for current customers at no additional cost. "We wanted to make a bold statement about our commitment and our capabilities," Winfrey said. "We also wanted to recognize that we're not perfect and we're putting ourselves under pressure, concrete pressure, to make sure that we can be a better service operator every month and every year from here on out."Tom Rutledge, who held the post for a decade and turned a relatively small cable operator into the second-largest cable company in the U.S.
Winfrey had been a low-key and not widely known executive in the media industry, but he started off swinging. "For wireless, the 'Spectrum One' promotion will almost certainly turn out to have been a home run," analyst Craig Moffett said in a research note in July. "Despite the fact that it was initially viewed as shockingly aggressive, it was, in fact, a rather modest offer."
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