KATSEYE's 'Touch' is the global pop girl group's breakthrough hit, propelled by TikTok and radio play. Meet Billboard's November 2024 Chartbreaker.
From left: Megan, Sophia, Lara, Manon, Daniela and Yoonchae of KATSEYE photographed by Austin Hargrave on October 29, 2024 in Los Angeles.’s six members reached the girl group this summer, they quickly turned the chatter into a viral moment. “We’re literally fine lol,”on a photo of Lara and Manon holding hands and posing on a backdrop of dolphins and rainbows, playing into a then-current TikTok trend around Clean Bandit and Zara Larsson’s “Symphony.
The savvy social media approach is just one of the effective strategies that the rising group and their team at HxG employ to hook new fans. Another, naturally, has been with the music: KATSEYE’s latest single, “Touch,” packs crisp drum-and-bass production, twinkling electro-flourishes and a swirl of pop-R&B harmonies into two minutes and ten seconds. Co-produced by Cashmere Cat , the hit has latched onto U.S. radio and helped to build the group’s following stateside.competition in 2023.
KATSEYE’s multi-pronged digital focus for the song included partnering with fan bases in the K-pop world, such as a TikTok post of Manon and Yoonchae dancing to “Touch” with Heeseung and Ni-ki of ENHYPEN . The video has 27 million views to date, while three other clips showcasing “Touch” on the group’s account have more than 15 million. Importantly, such success helped prove that KATSEYE was ready to thrive in more traditional stateside promotions.
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