Cash Cobain's 'Fisherrr' has been a rap radio hit all summer, boosted by its remix with Ice Spice. Meet Billboard's August 2024 Chartbreaker.
’s Manhattan office in late July. But that’s to be expected when chasing the momentum of a breakout hit like “Fisherrr.”
The 26-year-old grew up in the Bronx listening to his grandparents’ Michael Jackson and Stevie Wonder CDs alongside Biggie Smalls, 50 Cent and Aaliyah and developed an early interest in music production. His mother bought him drum pads and Yamaha keyboards, while he taught himself how to incorporate samples into his trap and drill-inspired beats on a jailbroken version of FL Studio.: “ I wanted to add my own flavor… I didn’t want to bite guys like Southside and Metro .
His A&R at Giant Music, Daniel Byrnes, says they first noticed that Shazams for the song were taking off in New York and that it coincided with a spike on TikTok. “That’s when you know it’s time to go to radio,” says Byrnes. “We then hired radio plugger GOAT Troy Marshall and Shazam started going even crazier. Then broke the Top 100 Shazams in the country and it was No. 1 in New York for weeks. Nothing was touching it.
From there, he and Bay Swag “started going crazy” in the booth — humming some of the song’s bars as he remembers its creation. Over an intoxicating loop, Cash and Bay Swag go back and forth like a horny Jadakiss and Styles P, with easy-to-remember one-liners like, “And your ass fat, know you eat your rice and your cabbage too/She a savage too, I’m a savage too, it’s compatible.”from its release day in February that went viral.
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