In an interview with Billboard, Charli broke down what went into designing the instantly iconic cover.
Charli XCX new album Brat is everything. In case you have not yet been infected by the same brain worms that just caused me to look at the little lump of wasabi on the sushi tray I ate for lunch and think to myself, “That’s so brat-coded,” let me be the first to inform you that it is the summer of Charli XCX.
When it came to putting the actual album art together, Charli told Billboard that she was inspired by “a 1990s neon rave flyer and the title credits to Gregg Araki’s 2007 comedy, Smiley Face.” Charli added that the album colour — which is Pantone 3570-C, to be precise — is “actually quite disgusting,” and picked it because it “spark a really interesting conversation about ... It had to be really unfriendly and uncool.” And yet, the neon hue has become the coolest colour of the summer.
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