Charles Jeffrey Loverboy, Etia London, Ruka won The Catalysts global program created by Estée Lauder Cos. Inc’s New Incubation Ventures and TikTok.
, the global initiative is aimed at identifying new talents in beauty and empowering emerging creative storytellers who aim to disrupt the industry.were originally meant to be two and stood out for branding, product development and storytelling — among nine finalists at an event held in Paris on Wednesday. In particular, each finalist gave a seven-minute pitch outlining the concept, vision and innovation in front of the panel gathered at Le Meurice hotel.
“The Catalysts program far surpassed our expectations. With over 800 applicants from around the world, the program highlighted the incredible creative talent driving the future of beauty,” said. “Our finalists each represented a unique perspective and opportunity,” she added, congratulating winners and underscoring that “we look forward to supporting them as they continue to build their companies.
In particular, fashion designer Charles Jeffrey, founder of Charles Jeffrey Loverboy, aims to redefine “the makeup landscape with an elevated, alternative queer perspective” with a Loverboy Beauty line. “Our brand would launch versatile, high-quality color complexion products that seamlessly transition from day to night without staining clothing,” stated press notes.Etia London by Lucy Edwards “actively includes the 1.
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