Column: Spanos could have been the owner of the city’s most popular NFL team if he had left the Chargers’ name, history and logo in San Diego and started anew here.
, but Spanos could have been the owner of the city’s most popular NFL team if he had left the Chargers’ name, history and logo in San Diego and started anew here.and Chargers’ move three years ago, Los Angeles had been without a team for 21 years. A generation of fans had grown up here cheering for a team in another city or no team at all. It was the perfect market for a new team to grow a new fan base that had no ties to the Rams, who had been in St.
Los Angeles was looking for a new team and a clean slate after the Rams and Raiders left town in 1995. What they got were the Rams, who were hanging their hats on a history anyone under the age of 30 had no connection to, and the Chargers, who are as much a part of San Diego as the Padres and SeaWorld.
Spanos could have come into the market with essentially an expansion team with a new name and colors, but he held tight to a false belief that Southern California was a mega market for the Chargers that would support them whether they played in San Diego or Los Angeles. The move alienated fans in San Diego and hasn’t moved the needle in Los Angeles.
Spanos didn’t need to fight for Los Angeles, he just needed to leave the Chargers’ name and history where it belongs in San Diego.LAFC took advantage of several factors in its remarkable rise in popularity despite coming into a market where theLAFC planted its flag in Downtown Los Angeles while the Galaxy play in Carson. LAFC brought in minority owners with name recognition such as Magic Johnson, Will Ferrell, Nomar Garciaparra and Mia Hamm.
They planted their flag in Costa Mesa, the home of their training facility and training camp. Costa Mesa is in Orange County, not Los Angeles, and a 90-minute drive for many who live here., who lives near the team's training facility, as a minority owner to connect with local fans, they had Spanos on Ryan Seacrest’s morning show after the team moved to L.A. Worst of all, they kept the name and colors that are so synonymous with San Diego.
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