Daysia Tolentino is a culture and internet reporter for NBC News.
Chappell Roan is no longer just “your favorite artist’s favorite artist.” After a string of viral festival performances — videos of which showed massive crowds growing week after week — the once-niche pop singer has ascended to mainstream success. Roan, who is known for the queer themes in her music and her drag-inspired aesthetic, is among the recent crop of artists who have hit unforeseen career highs in recent months, despite being considered part of pop music’s “middle class.
Milardo pointed to the decision to move Roan to a bigger stage at the Bonnaroo music festival following the turnout for her set at the Governors Ball festival as another sign of her ascendance. “Moving an artist based on a festival that they performed the week before is pretty unheard of,” said Milardo, who has worked on the festival circuit. “And so that growth, the metrics, the streaming data, watching it skyrocket through the roof after each festival, that’s not a coincidence.
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