Chanel goes down a Scottish river in search of tweed for AW22

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Chanel goes down a Scottish river in search of tweed for AW22
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A tribute to the illustrious history of Chanel's iconic tweed, read our CHANEL show review here! See:

Come the first chill of autumn, many designers are opting for countryside cosiness. None more so than Virginie Viard, whose latest collection for Chanel was a tribute to the illustrious history of the house’s tweed. On a catwalk designed to mimic the River Tweed in Scotland, Viard sent out her tweediest collection yet, in bright poppy colours — “psychedelic,” she said — with plenty of cardigans, knitted stockings, and heavyweight layering to combat those frosty outdoor country pursuits.

Come to think of it, we’ve seen grouse-like feathers on tweeds at Prada, rural elegance at Maximilian, sculpted-era tailoring at Fendi, and even the gilded interiors of country estates come to life on the Moschino catwalk. Could it be, that after a season of incendiary skin-flashing and voyeusistic cut-outs, fashion is in the mood for a quiet, cosy weekend in the country? Perhaps.

“There’s nothing sexier than wearing the clothes of the person you love,” Virginie wrote in a statement. “Of course, I’m fascinated by this ever-contemporary gesture. And it’s Chanel that renders the tweed feminine.” Hence, tweed was everywhere. The high walls were piled high in the stuff, the letters of Chanel emblazoning the catwalk, and even the seats, invitations and, of course, the collection itself.

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