Chanel has bought a 25 percent stake in high-end watchmaker MB&F, founded in 2005 by Maximilian Büsser, who remains on board with leadership team.
and fine jewelry, characterized the move as part of the brand’s “long-term strategy to continue to preserve, develop and invest in specialist know-how and expertise, reaffirming position in high-end watchmaking.”
Dubbed “machines,” MB&F’s horological creations range from the wrist-sized to desk clocks, with organic or futuristic shapes as well as novel ways to tell the time. Movements are developed in house, with some 20 calibers developed since the launch.
Under the partnership, Büsser and his partner in the company Serge Kriknoc retain respectively a 60 percent majority and 15 percent stake, with Büsser continuing to lead creation and general management. The current leadership team, including Kriknoc, head of marketing communications Charris Yadigaroglou and head of sales Thibault Verdonckt will remain on board.
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