Champagne sales are expected to reach a new record this year, despite inflation that could have made consumers shun the expensive bubbly, producers said ahead of the start of year-end celebrations around the world.
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“We will very likely beat this record again and 2022 will be the new champagne record in terms of turnover,” David Chatillon, chairman of the Union of Champagne Houses , told Reuters in Reims, in eastern France, home to some of the most famous Champagne makers. “We have consumers who are perhaps less impacted by inflation than others and we have noticed since the end of the pandemic crisis that people want to have fun, they want good products, and opening a bottle of champagne is in itself a celebration,” Mr. Chatillon said.“Our first three markets, the United States, Britain, and Japan, are doing very well and so are the other European destinations,” Mr. Chatillon said.
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