Labor leaders want to make sure tech innovations keep human creativity and jobs in the picture.
Share to LinkedinChief Negotiator, Duncan Crabtree-Ireland and actress Frances Fisher , joins Writers Guild members at a picket line outside Netflix in Los Angeles on July 14, 2023. Tens of thousands of Hollywood actors went on strike at midnight July 13, 2023, effectively bringing the giant movie and television business to a halt as they join writers in the first industry-wide walkout for 63 years.
This year, vendors demonstrated newer, more powerful tools with the potential to automate bigger chunks of the production pipeline. Generative AI-enabled special effects allowed filmmakers to de-age Tom Hanks and Robin Wright in real time in the recent Robert Zemeckis film. Text-to-video tools are getting good enough to be used for previsualization of scenes, while AI-generated avatars can imitate human speech and simulate human performances.
“When I hear the word democratization, on one hand, I think, it’s good to take down barriers for creatives,” said Russell Hollander, National Executive Director of the DGA. “But too often, it means those creators get paid pennies, and if something hits, all the money flows to the tech companies and the platform. It’s not about democracy. Too often, it’s about getting things for free.
For WGA-East Executive Director Sam Wheeler, the issues for workers are also issues for the public at large. “AI systems can be bad, sometimes in ways that really matter,” he said. “They make mistakes, they are biased, they can be used to create deepfakes and deceptive content.
WGA DGA AFL-CIO Unions Generative AI In Entertainment Consumer Electronics Show No Fakes Act
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