Four models — Ford's F-150 Lightning, Rivian's R1T, Lordstown Motors' Endurance and the GMC Hummer EV Pickup — already are on the road.
By then, at least seven EV competitors are scheduled to be on sale, all of them vying for a share of the huge full-size truck market that now includes the three top-selling gasoline and diesel powered vehicles in the United States.
On Thursday afternoon, company executives unveiled a concept version of the Ram 1500 Revolution battery-powered truck at the CES gadget show in Las Vegas. The production truck isn’t likely to be as edgy as the one shown on stage, which looks like a halfway point between Tesla’s angular Cybertruck and a conventional gas pickup. But the Ram EV, Koval said, will surpass competitors in the areas that customers value the most: payload, towing, range and technology.
GM says more than 170,000 people have put down $100 refundable deposits on the Sierra. Last year, Ford sold over 15,000 Lightning trucks, even though the vehicles weren't available until May. The company closed reservations after receiving $100 deposits from nearly 200,000 potential buyers. “The problem with the pricing," Krebs said,"is the costs are rising to build EVs. Lithium and other mineral prices are high.”
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