Snap back to reality, op! There goes gravity.
The BMW i Vision Dee concept car shares the stage with cars representing Herbie the Love Bug, and KITT from the television show Knight Rider during a BMW keynote address at CES 2023, in Las Vegas, Nevada, on Jan 4, 2023. After the high-profile collapse of Argo AI in October, the former self-driving unit of Ford Motor Co and Volkswagen AG, the coin of the realm at this year’s CES is profit, not potential.
And the transportation exhibitors are doing the same. There will be an electric Ram pickup truck concept from Stellantis NV that is set to take on Ford’s F-150 Lightning, Rivian’s R1T and Tesla Inc’s forthcoming CyberTruck. Electric truck startup Lordstown Motors will show its Endurance plug-in pickup. BMW will show off a digital services concept car. General Motors Co, Mercedes-Benz and Volvo also are scheduled to tout new EVs.
Pushing the pragmatism is the mountain of money automakers have committed to take on Tesla in the emerging electric vehicle market. KPMG estimates global automakers are making a half-trillion-dollar bet on electric vehicles. With that kind of money on the line, there’s not much appetite for pouring billions into autonomous vehicles every year with little hope of a return any time soon.
A new survey from KPMG of 900 global auto executives found they now expect just over one-third of global auto sales to be electric by 2030, down from nearly two-thirds a year earlier. And one-third of automotive leaders don’t see autonomous vehicles being commercially available this decade. Private money also is getting real. The days of dazzling deep-pocketed venture capitalists with your whiz-bang display at CES are over, Abuelsamid said.
Carmakers are now turning inward and trying to revolutionise the cockpit with technology drivers can download to their car’s modem. Automakers are looking to offer an a la carte menu of features such as horsepower upgrades and dashboard gaming systems. They say such features could generate double-digit margins.
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