Delta’s other sky-high expectations: free in-flight texting, “binge button” entertainment and more.
LAS VEGAS – Delta Air Lines Inc.’s chief executive says he wants to bring “magic” back to air travel. His main promise, free Wi-Fi on all flights, would be magical, based on other airlines’ failures to make it happen.
Delta’s advantage is its status as the most valuable carrier, says airline expert Seth Kaplan, author of “Glory Lost and Found: How Delta Climbed From Despair to Dominance in the Post-9/11 Era.” The boards in Detroit are an offshoot of a program started in December 2018 for international travelers out of Atlanta. That plan uses biometrics to let passengers navigate through gates and Delta Sky Club lounges without having to repeatedly look for their personal ID.
Because the estimated 200 million people who fly Delta annually spend on average three hours per flight, Delta is working with studios and developing its own content for in-flight entertainment. One of the concepts it is exploring is a “binge button” so passengers can watch their favorite shows consecutively.
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