Business leaders across industries waded into the upheaval gripping the nation following the death of George Floyd
following the death of George Floyd, reflecting how executives increasingly view their mandates as broader than delivering sales and profits. The flood of messages partly reflects how quickly the world has changed for chief executives and big businesses, who up until a few years ago tended to steer away from hot-button issues.
Now, many leaders of industry say more consumers and employees expect brands and businesses to have a point of view that reflects what they consider to be their corporate and brand values, even as doing so can also alienate some constituents.wrote in a blog post that he realized he had to address the situation: “Even though I’m the CFO of a global bank, the killings of George Floyd in Minnesota, Ahmaud Arbery in Georgia and Breonna Taylor in Kentucky are reminders of the dangers Black Americans like me face in living our daily lives.”sent staff an email over the weekend questioning BlackRock’s own internal dynamics. “As a firm committed to racial equality, we must also consider where racial disparity exists in our own organizations and not tolerate our shortcomings,” he wrote.urged employees to “check in with each other, and be willing to have conversations that may take us outside of our comfort zone.”said in a message to customers sent Saturday, “What’s become clear to me is we must ensure this is an anti-racist organization.” He defined that as “proactively changing our ways of thinking on a daily basis. We should not be satisfied with ourselves unless we are consistently tearing down the prejudices that facilitate such acts of hatred.”
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