CEOs Prefer Office-Based Workers, Offering Rewards for In-Person Attendance

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CEOs Prefer Office-Based Workers, Offering Rewards for In-Person Attendance
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A new survey reveals that 86% of CEOs plan to reward employees who consistently come into the office with benefits like favorable assignments, raises, or promotions. The study highlights concerns about “coffee badging” and emphasizes the value of in-office collaboration and productivity.

LONDON - JULY 23: Workers at one of the 19 national pandemic flu service call centres in the country, answer calls from people concerned about swine flu, July 23, 2009 in London, England. Over 1500 people have been employed to man these call centres as concerns about swine flu increase.

“CEOs increasingly favor a comprehensive return-to-office but the need for flexibility still holds. As this future unfolds, the integration of GenAI will become increasingly prominent, and upskilling the workforce will be a prerequisite for most white-collar roles," said Paul Knopp, KPMG U.S. Chair and CEO.

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