Pinterest CEO Bill Ready told CNBC’s Jim Cramer that the company is attracting new users, especially those in Generation Z, by focusing on positive…
Pinterest CEO Bill Ready told CNBC's Jim Cramer on Wednesday the company is attracting new users, especially those in Generation Z, by focusing on positive content.
Pinterest has become more shopping focused over the last few years, Ready said, with platform users increasingly buying items rather than just looking. He said Pinterest recently surpassed 500 million monthly active users and that 40% are in the young Gen Z cohort. He added the company uses the new technology to focus less on"view time maximization" and more on"positive outcomes," like helping shoppers find things they like and want to buy, he added.According to Ready, Pinterest is also different from other platforms because its users are more engaged than those in older generations. Usually, he said, social media sites attract their most engaged cohorts early on.
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