Representing four generations of publishers, Moira Forbes is Forbes' Executive Vice President and serves as the President and Publisher of ForbesWomen.
Breanna Stewart #30 and Courtney Vandersloot #22 of the New York Liberty defend during the game against the Phoenix Mercury in June 2023 Fresh off the heels of the U.S. Women's Basketball team's gold medal triumph at the Paris Olympics, where New York Liberty stars Breanna Stewart and Sabrina Ionescu played pivotal roles, the WNBA is riding a wave of unprecedented attention.
Clarke's journey to the helm of the Liberty mirrors the complex path of women's professional basketball. A former college basketball player with a background in marketing and a master's degree in sports business, she never initially envisioned herself leading a professional sports franchise in New York City."I aspired to work in marketing," Clarke recalls in our."It wasn't evident to me that I could pursue a career in professional sports.
Clarke's focus on fan experience and community engagement is particularly tailored to the New York market."I think it's hard to put a value on the joy that happens from the entertainment factor at a New York Liberty game," she notes. This emphasis on creating meaningful connections extends to the Liberty's approach to social justice initiatives, an area where the WNBA has often led the way among professional sports leagues.
As one of the few women of color in a sports leadership position, Clarke is also acutely aware of the importance of representation. It's almost this illusion of not focusing on the fact that you're the only one, but instead using it as a superpower," she explains. This perspective informs her approach to building diverse teams capable of connecting with the Liberty's broad fan base.
New York Liberty Keia Clarke Women's Basketball Women's Sports Barclays Center WNBA Media Rights New York Sports Market Breanna Stewart
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