Centrica plans cut-price 'British Gas X' to take on digital rivals

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Centrica plans cut-price 'British Gas X' to take on digital rivals
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  • 📰 The Guardian
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Supplier hopes to win back lost customers but not compete with ‘premium’ sibling

The owner of British Gas plans to challenge its cut-price competitors by setting up a new digital energy brand to offer discounted deals on electricity and gas.

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